I know it seems odd to scrutinize a matchmaking service ad while sitting next to your wife. It’s especially odd when she commonly leans over to look at whatever you’re reading, on the theory that if you didn’t want her to look at it you’d read it in a locked room somewhere in Latvia. But I couldn’t help it. The ad presented such a fascinating concept in such a compelling manner that I couldn’t look away.

This all happened in seats 28E and 28F of a Boeing 737 flying at 37,000 feet towards Washington. That’s the Washington with all the elected crybabies, not the Washington with enough rain to drown a hippo. My job required that I be there for a few days. I didn’t mind too much since I might have the chance to be mean to people. My wife’s work had lulled, so we burned some of my miles for her ticket. It’s a pretty good way to get to the Smithsonian for five bucks and the cost of all the food you would have eaten at home anyway.

Lots of couples meet on Internet dating services these days. It’s no longer the province of guys who read Mein Kampf on the toilet and who have only five concert t-shirts and an Army jacket in their wardrobe. I’ve met several nice couples who connected through online services that cater to young Christians, people over 50, Democrats, and people with IQs over 145. Narrowing the field is critical. If you’re a sci-fi fan, you needn’t waste time on potential mates who don’t speak Klingon and don’t know who said, “This is my boomstick!”

(As an aside, let me observe that my wife and I have gotten along nicely for two decades, even though we have almost nothing in common other than being vertebrates.)

The in-flight magazine ad that snatched my attention targeted business executives. Presumably it was geared towards successful executives, rather than bitter managers playing Angry Birds in their office all day while vindictive customers and crappy health insurance suck out their employees’ souls. The ad described this company’s executive recruitment matchmaking model, which I expect will make the ears of single, successful executives perk right up.

This process centers around an “executive love recruiter” that searches, filters, and performs due diligence on the love of your life. I know that I’d feel confident knowing that my recruiter was out there scouting, sourcing, recruiting, screening, weeding out the inappropriate and interviewing the must-meet individuals in-person on my behalf. In the meantime, I could be earning my Six Sigma black belt and jockeying for position at the staff meeting conference table.

The person who invented this service is a genius. As their customer, once my love recruiter extended an offer to my soul mate and she accepted, I’d know that she met my requirements for age, desirability, political views, humility, and willingness to put up with my shit. As a bonus, I’d have someone at all times to make copies and fix my lousy Powerpoint slides. This is something that our Captains of Industry have needed for so many years.

The cost of executive love recruitment can be vague. For men it’s just referred to as a premium fee. For women the cost is less vague. Women may take advantage of this service for no fee at all. Is it just me, or does no charge for ladies sound like happy hour at a cheap bar? On the other hand, what do I know about the loves and losses of those holding the throttle of the capitalist engine?

I spent at least five minutes pondering this advertisement. I’d been looking in the magazine to see whether I could get a teeny bottle of Jack Daniels, and instead I found my cultural horizons expanded. After soaking in the ad’s glory for a while, I leaned over to my wife, showed it to her, and said, “You can’t make this shit up. I know what I’m writing about tomorrow.”